In this guide, we’re going to tell you some things that people don’t realize or even think about (including store owners) when it comes to your grocery store. The layout of how you do things is one of the most important things that aid customers. You have to literally write out how the process of a customer shopping would go if your store is laid out. What if a customer wanted to come in and get some veggies, then meat, and cheese? Do you want it all together? Probably not. You want them to see your entire store as much as possible, but be able to make a grocery experience that they’ll get used to and remember.
Many customers will literally come into the store with a list, and if you play your cards right with your layout, you’ll notice that the three things they needed to grab isn’t all that they grabbed. They’ll often use impulsive spending to get other things because they saw them on sale, or on an end-cap on the way to get an item. Things like this matter a lot.
Add a Flower Display
Flowers make the store appear to have more than just groceries, because well, they have flowers. They can see fresh flowers (you want to keep them fresh), as soon as they come into the store (they should be just inside the doors by the way), and think of the word fresh and crisp, clean, etc.
You want your produce past the flowers. Maybe you’ll want it on one side of the store, and here’s why. If you have flowers, having produce near it refreshes their mind of the word fresh. At the same time, if you don’t have flowers, they think fresh when they walk into the store and start looking around, then find the fruits and vegetables close by. You will also want to make sure you have attractive Lemontree produce displays.
Laying out vendor items, from snack bags of chips, to beef jerky, candy, and even bottled soda, milk, water, etc. is a very big role. Even if you use displays that are special and too large to put them at the register, have them relatively close. This is crucial for some last-minute impulsive spending that a customer can have, and they just might indulge in getting themselves that good chocolate bar.
Endcaps are at the end of the aisle. They’re used most often to advertise new products, popular products, or they’re a great way to put a product that’s on sale as you’re trying to get rid of inventory. Most of the time people will grab more off of the end of the aisle as they walk by as compared to going down the aisle the product is in, especially if it’s out of their way.
Meats and other products (including dairy) should be all along the back of a grocery store. Why? Because then a customer has to go further to get something, there’s more of a chance that they’ll buy something that they don’t need, but want. This makes a great place to have advertised endcaps and more.